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Samir Das
Meta | Google | AI Driven Learning & Development Thought Leader | Sales Enablement | | CX Obsessed | CPTD Certified | COPC CX Implementation Certified Leader | Blogger | Author | Lifelong Learner
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About Samir
Samir Das is a globally recognized Learning & Development strategist with 18 years of progressive experience spanning training program management, quality excellence, and digital marketing enablement. Currently serving as Global Training Program Manager at Meta in London, Samir leads transformative learning initiatives across 8,000+ team members globally, driving measurable business impact through innovative training solutions.
His expertise bridges the worlds of corporate learning, digital advertising, and trust & safety operations. With a proven track record of launching vendor sites across multiple continents, designing scalable training frameworks, and improving key performance metrics by double digits, Samir brings both strategic vision and tactical execution excellence to every engagement.
Beyond his corporate role, Samir is a prolific thought leader, published author, conference speaker, and dedicated mentor helping the next generation of L&D professionals navigate their careers.
Core Expertise
  • Global Training Program Design
  • Learning Strategy & Operations
  • Digital Marketing Enablement
  • Quality Management Systems
  • Vendor & Stakeholder Management
  • Trust & Safety Training
  • People Leadership & Coaching
Thought Leadership & Publications
eLearning Industry Contributor
Regular contributor to eLearning Industry, sharing insights on learning strategy, training program design, and corporate enablement. Articles reach thousands of L&D professionals worldwide, covering topics from new hire onboarding to performance improvement frameworks.
Published Author
Author of multiple books on learning and development, digital marketing, and professional growth. His publications provide practical frameworks and actionable strategies for L&D practitioners, training managers, and corporate leaders seeking to elevate their learning programs.
YouTube Educator
Host of Sam's Digital Consultancy YouTube channel, featuring educational content on digital marketing, learning strategies, and career development. Videos provide deep dives into advertising platforms, training methodologies, and industry best practices.
Professional Impact at Meta
Global Training Program Manager
Meta | London, UK | Sept 2021 - Present
Leading learning initiatives for Meta's 8,000-person Advertiser Support program across 12 vendor sites globally. Building cross-functional partnerships with Global Support Operations, Global Operations, and Small Business Group leaders to address complex learning challenges at scale.
Serves as the global Learning Lead for Advertiser Programs, orchestrating training strategy, curriculum development, and performance improvement initiatives across multiple regions and time zones.
Key Achievements
+9pp
Metric Improvement
POWER framework impact
8K
Global Reach
Team members trained
12
Vendor Sites
Across multiple regions
Signature Project: The POWER Framework
Designed and implemented a scalable, measurable functional skills training solution addressing quality and operational metrics gaps. The POWER framework (Problem Solving, Ownership, Well Structured, Empathy, Relevant Suggestions) delivered measurable business impact:
Analysis
Synthesized Quality and Ops metrics to identify skill gaps
Design
Created comprehensive framework targeting five core competencies
Implementation
Deployed globally to 8K vendor team members
Results
Contributed to +9pp improvement in top-line metrics
Career Highlights & Proven Results
1
Meta - Partner Learning Manager
Singapore | March 2020 - Aug 2021
Launched 3 vendor sites totaling 700 team members in one year. Defined and executed robust Launch Plan, Training Curriculum, Graduation, Nesting (0-30 Days), and Early Ramp (30-60 Days) frameworks ensuring operational excellence from day one.
2
Meta - Global Training Specialist
Singapore | Jan 2019 - Feb 2020
Global lead for Political Ads training in Trust & Safety. Successfully launched Global Protocol Enforcement across 5 vendors, 7 sites, and ~10K reviewers. Enabled electoral enforcement in 108 countries and territories, scaling Electoral Enforcement globally while maintaining 98% MAP coverage across 239 territories.
3
TDCX - Regional Training Manager
Kuala Lumpur, Malaysia | Oct 2015 - Dec 2018
Training Manager for Google accounts across 8 APAC locations. Led team of 15 Learning Partners supporting 5K agents across omnichannel operations. Created standardized SALES Framework deployed across 8 sites, achieving highest-ever quarterly revenue of $7M USD. Awarded "Gold" Best Trainer by Contact Centre Association of Malaysia (CCAM).
4
Regalix - Lead Training & Quality
Hyderabad, India | Feb 2014 - Aug 2015
Part of founding 15-member leadership team creating Training and Quality function from scratch. Trained 500+ employees while defining Internal Quality Framework and processes. Helped Regalix become smallest, newest vendor outperforming all global contact centers supporting Google sales functions in 2015.
Measurable Business Impact
Throughout his career, Samir has consistently delivered quantifiable improvements to key business metrics through strategic learning interventions and operational excellence initiatives.
CSAT Improvement Initiative
Challenge: Advertiser support program facing low customer satisfaction on "Disabled and Restricted Asset" and "Hacked Asset" symptoms.
Solution: Created refresher training on top symptoms, enforced outbound phone and screen-sharing adoption, improved knowledge base usage from new hire stage.
Results: Overall CSAT improvement of 1.5pp, with specific symptom improvements of 2.1pp and 1.8pp respectively.
Incomplete Escalation Project
Challenge: High volume of incomplete escalations impacting operational efficiency.
Solution: Led Quality team to review 900 incomplete escalations, identified top root causes (Missing Fields 35%, Incorrect Forms 24%, Conflicting Information 13%), delivered prioritized recommendations.
Results: 30%+ reduction in incomplete escalations through targeted improvements.
Total Resolution Time Optimization
Challenge: Extended resolution times impacting customer experience and operational costs.
Solution: Created knowledge management microsite at Genpact with streamlined resources and job aids.
Results: TRT reduction of 61 seconds with FTE cost avoidance benefit of $7,016.
Speaking Engagements & Industry Recognition
Conference Speaker
Samir is a sought-after speaker at industry conferences and corporate events, sharing insights on learning strategy, digital marketing, and professional development.
Lazada Learning Festival 2020
Singapore | August 2020
Speaker at Southeast Asia's largest corporate learning event, reaching 8,700+ participants across 6 countries. The festival generated 21 livestreams, 17,886 viewership, and significant engagement across the region.
Teleperformance BIG Talks
Barcelona, Spain | April 2020
Featured speaker discussing journey in Digital Marketing and Learning space from Google to Meta. Presented to 1,000+ Teleperformance Barcelona employees supporting Google projects, sharing insights on career progression and learning excellence.
Certifications & Professional Development
Samir maintains cutting-edge expertise through continuous learning and professional certifications across learning & development, digital marketing, and project management disciplines.
ATD Consulting Skills Certificate
Association of Talent Development (ATD) certification demonstrating expertise in consulting methodologies, needs analysis, and client engagement strategies.
COPC CX Implementation Leader
Customer Experience Implementation Leader certification showcasing expertise in operational excellence frameworks and CX strategy deployment.
Meta Digital Marketing Professional
Comprehensive certification covering Media Buying Professional and Creative Strategy Professional, demonstrating mastery of Facebook/Meta advertising platforms.
Google Ads Certifications
Multiple Google Ads certifications spanning Search, Display, Video, Apps, Shopping, and Measurement, demonstrating comprehensive platform expertise.
LEAN Certification
Process improvement certification from Genpact, applying lean methodologies to optimize training operations and eliminate waste.
Project Management
International Business Management Institute certification in project management, enabling effective delivery of complex, multi-stakeholder learning initiatives.
Mentorship & Community Leadership
Guiding the Next Generation
Beyond his corporate achievements, Samir is passionate about developing future L&D leaders through structured mentorship. He provides guidance on career navigation, skill development, and professional growth strategies to aspiring and established learning professionals.
His mentorship approach combines practical industry insights with personalized career coaching, helping mentees develop strategic thinking, leadership capabilities, and technical expertise in learning & development.
Mentorship Focus Areas
Career Transition Guidance
Navigate career moves into L&D, training management, or enablement roles with strategic planning and skill-building roadmaps.
Training Program Design
Learn frameworks for creating scalable, measurable training programs that drive business impact and learner engagement.
Leadership Development
Build people management capabilities, stakeholder influence skills, and executive presence as a learning leader.
Digital Marketing Enablement
Master strategies for training sales teams on complex digital advertising platforms and marketing technologies.
Let's Connect
Whether you're seeking thought leadership insights, exploring mentorship opportunities, or discussing learning strategy consulting, Samir welcomes meaningful professional connections.
Email
das.samir4u@gmail.com
LinkedIn
Connect for professional networking
Location
London, United Kingdom
Phone
+44 7977 943864
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